publicidad

25 dic. 2007

Cae otro mito: Los caramelos PEZ tampoco son "American"


I´m sorry honey:

In 1927 in the country Austria, Edward Haas came up with this new peppermint candy.The word PEZ comes from the German word for peppermint (pfefferminz). It was an adult breath mint that he decided to market as an alternative for smoking. From the word pfefferminz they took the first, middle and last letter and came up with the word PEZ.PEZ was carried around in pocket tins. Then in 1948 they came out with the "easy, hygenic dispenser" that we all recognize now to be a regular.


In 1952 PEZ wanted to expand their sales so they set their sights on the U.S.A., to make their product more appealing to Americans. They placed heads on the dispensers and marketed it for children. In 1973 PEZ built their U.S. plant that is located in Orange, Ct. In 1983, Mr. Scott McWhinnie became "PEZident" of PEZ here in the U.S. In 1990 the size of the plant was doubled. It operates 24 hours a day. In 1987 feet were added to the base of the dispenser. To date PEZ has made about 300 different dispensers.

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